Figuring out what content to put on your site is one of the first things you need to do when building a new online home for your business. While, your specific site structure and content will vary based on your business, there are a few pages every website must have before launching to ensure a good customer experience.
This page is your first impression, your home base and likely the most trafficked page on your entire website. Make it attention grabbing to get first time visitors interested enough to want to stick around. Write an attention grabbing headline, a sub-headline with your unique selling position and a call to action that tells viewers what to do next.
Who are you? What are your values? How can you help your customers or clients?
This is probably going to be the second most trafficked page on your site. Visitors are going to want to learn more about who they are going to do business with or who they are going to buy from. This is the place to tell your story. Don't be afraid to get personal. We all love good personal stories.
What do you do and what do you offer?
Use this page to tell your visitors the details about how you can help through your available products or how they can work with you. Do you sell products, do you work 1:1 with clients, do you offer a service? Do you speak at events? List and outline all of your offerings here.
How can people get in touch with you?
This page should contain your contact details as well as a form for visitors to contact you directly without leaving your website. This is also a good place to add your social media links.
That’s it, for now. These are the basics and provide a base level of content that should provide your viewers with everything they need to know about what you do and how to find out more information.